Effective ethical marketing builds brands, grows profits and attracts the right patients.
Maurer Media partners with pharmaceutical and device marketers, biotech companies and hospitals to create a lasting competitive advantage.
With decades of industry and therapeutic specific experience, we look beyond standard solutions to drive tangible results. We deliver customized solutions for discovering insights, energizing sales and engaging audiences. We develop strategies for capitalizing on opportunities and overcoming organizational inertia and marketplace complacency.
Deliverables include:√ Planning and Consultancy
√ Positioning and Messaging
√ Product Lifecycle Management
√ Advertising Agency Services
√ Online Marketing Services
√ Professional, DTC and DTP Marketing
√ Global and Domestic Product Launches
√ Behavioral Modification Programs
√ Multicultural Marketing and Community Outreach
√ E-marketing/Online Publishing
√ Guerrilla Marketing
√ Custom Publishing
√ Direct Mail, Loyalty Programs
√ CME and Publication Planning
√ Advocacy/Advisor Relations
√ Sales Collateral and Support/Training
√ Brand identity, Nomenclature and Packaging
√ Corporate Communications
√ Public and Media Relations
√ Crisis Management
√ Event/Convention Planning
√ Media Planning and Buying
Specialties
- Healthcare marketing
- Multicultural marketing
- Patient education
- Social marketing
- Behavior modification campaigns
- Financial education
- Faith-based initiatives
Issues
- Childhood safety/development
- Domestic violence
- Pregnancy prevention/care
- Harm reduction
- HIV/HCV/STD prevention/testing
- Diabetes
- Cardiovascular
- Childhood obesity
- Weight management
- Infectious diseases
- HIV/HCV
- Oncology
- Agriculture policy
- Food & nutrition
- Physical wellness/fitness
- Smoking cessation
- Teen drinking
- Drunk driving
- Drug addiction/rehabilitation
- Money management
- Fiscal responsibility
- Corporate ethics
Mission Possible
Maurer Media is committed to helping companies and municipalities bridge the gap between corporate stewardship and social entrepreneurship. We use entrepreneurial and marketing principles to organize, create, and manage ventures that have a positive impact on society while also helping corporate sponsors in their pursuit of a healthy profit.