It’s Not Immoral or Illegal, but Is It Respectable?

Chicago, IL – December 21, 2006
When his son became an employee of WordSlingers for Hire, a group of creative mercenaries that develops concepts for advertising agencies, corporations and non-profit organizations, Bud Anderson had mixed feelings. “My wife Carol and I worked hard to have a good life. We tried to bring up our son right. But he turned out to be a copywriter,” said Bud, staring off in the distance with a blank expression. After a pause, Bud was quick to note, “Not that there’s anything wrong with that,” but another long pause revealed his true feelings.

“Spending hours writing an 8-word headline and dreaming up big ideas wasn’t my dad’s idea of a real job—even if what I was doing was intricately linked to the economic framework of capitalism,” recalls Bud's son Bob.

Fortunately, Bud couldn’t help noticing the prestigious advertising awards his son was winning. “Finally, when Dad came to see our office, he was surprised that my coworkers weren’t a bunch of cranky writers or moody art directors", Bob recalls. He said they were “nice and normal.”

Bud is now overcome with joy as he watches his son help churches brand their way to larger congregations, hospitals woo more patients through emotional advertising, and universities use customer loyalty models to retain donors. “As more non-for-profit and altruistically oriented companies turn to branding experts who can turn a phrase,” said Bob, “WordSlingers for Hire is allowing me to contribute to society.”

WordSlingers for Hire
Chicago, IL
1.312.861.7101 x211