Getting the story right.
Sometimes reporters come to interviews with agendas.
Often, they have the story written in their heads before they ask the first question.
For this reason, executives need to be careful to control the interview.
Otherwise, journalists can extract quotes and information that are contrary to the executive's objective.
Or, worse yet, that may harm their organization.
To avoid this, we provide media training to coach executives on message development and delivery.
We also discuss what's news and what's not, the do's and don'ts of dealing with reporters, and what the policy is about saying "off the record" or "no comment".
Body language 101
Understanding nonverbal cues is key to understanding people. Here is a go-by for some of the more telegraphic cues.
Humor—when it’s appropriate, when it’s not
Tickling the funny bone is sometimes the best antidote for an overly serious consumer brochure—even medical education brochures. Fortunately, what makes something “funny” isn’t as unpredictable as you might think.
Contacting WordSlingers
WordSlingers for Hire was incorporated to provide top-tier promotional and editorial writing with category-specific knowledge to consultancy groups, advertising and PR firms, pharmaceutical manufacturers, associations and nonprofit organizations.