Decision-makers are 5 times more likely to be influenced by editorial copy than advertising.

There’s a saying that you pay for advertising and pray for public relations.

Yet, the planning processes for any PR or advertising effort begins with a thorough understanding of your target audience.

The first step is to understand why your audience behaves or feels as it does towards what you're pitching.

Armed with this knowledge, we can help develop a plan that will maximize the effectiveness of your media hits—an invaluable, cost-effective component of your promotional plan.

WordSlingers for Hire can also weave compelling messages into your PR releases, press kits, reference packets and white papers.

And we certainly know how to pitch a story and solicit media coverage on your behalf.

Managing media mania

Good press happens by cultivating a relationship between you or your client and the media.

Who are the media?

They're journalists—writers and editors on the constant look out for news-worthy stories that appeal to their audience.

For this reason, reaching out to the media requires a
journalistic sense of what makes a story newsworthy...

and a knack for developing events and spinning an angle.

It also helps to know which editors and influencers to contact and how to pitch your story or invite them to your event.

The media will need press releases, press kits, video clips, product shots and your logo-to mention a few of the tangibles.

And we'll need to review editorial calendars, follow up on opportunities to secure coverage, arrange interviews and provide executives with coaching to optimize every interview and avoid a mishap.

Of course, you'll want to see status reports and clippings as we make adjustments and monitor results.

Contacting WordSlingers

WordSlingers for Hire was incorporated to provide top-tier promotional and editorial writing with category-specific knowledge to consultancy groups, advertising and PR firms, pharmaceutical manufacturers, associations and nonprofit organizations.